Marketing Systems
Sales & Marketing Strategy — A 12-Month Plan That Shows What's Working
A Marketing POAM (plan of action and milestones): what to do, in what order, with what budget, and how you'll know it worked.
Book a Free ConsultMost small businesses don't have a marketing problem. They have a strategy problem.
Random acts of marketing
An ad here, a few weeks of posting there, an agency for a quarter — nothing connected, nothing measured.
No baseline
If you don't know what produced last month's calls, you can't tell whether this month's spend helped.
The plan lives in the owner's head
So it changes every time something shiny shows up.
This is for you if…
- You've tried tactics and can't tell what worked
- You're about to spend real money on ads or a site and want a plan first
- You want a document your team can execute without you
This isn't for you if…
- You want someone to run your marketing for you day-to-day — that's Fractional CMO
- You already have a plan you trust and just need hands
What you get
- Discovery audit: site, Google Business Profile, reviews, tracking, competitors
- Territory sizing from your real drive radius and average job value
- Leak ranking: what each gap costs per month vs. effort to fix
- 12-month POAM with milestones, budget bands, and owner per item
- Measurement plan: what to track, where, and what 'working' looks like
- A 60-minute walkthrough so your team can run it
How it works
- 01Consult — free, 30 minutes; you leave with the roadmap outline
- 02Audit — we pull the numbers and look at what customers actually ask
- 03Plan — the POAM, written for execution
- 04Handoff — walkthrough, then quarterly check-ins if you want them
Proof
Built for real businesses. Measured, not promised.
What it costs
Starting at: Full 12-month Marketing POAM from $1,500 · Quarterly reviews from $300
What moves the number
- Depth of audit (single location vs. multi-location or multi-service)
- Whether competitor and territory analysis is included
- Quarterly review cadence
- Whether we also execute the plan (see AI & Automation, Website Design)
- Whether the free roadmap outline from your consult already covers what you need
Exact scope and price come out of the consult — in writing, with a delivery window.
FAQ
Questions we get asked
Plan of action and milestones — a term from compliance work. It's a 12-month plan where every item has an owner, a deadline, and a way to check it got done.
Still have questions?Book a free consult
Works with
Next step
Ready to start?
30 minutes. No pitch deck. Free 12-month roadmap either way.
Book a Free Consult