Marketing Systems
Fractional CMO — Executive Marketing Leadership Without the Executive Salary
Before someone is your customer, their entire experience of your business is marketing. A part-time executive who owns that half — strategy, vendors, and the monthly number — a few hours a week, on your terms.
Book a Free ConsultWhen the business has outgrown 'the owner does marketing'
A web guy, an ad agency, a social freelancer, and nobody deciding what they should do together.
Marketing budget goes out monthly; nobody can say what came back.
You need the judgment, not the headcount — and you need it to connect to what happens after the customer says yes.
This is for you if…
- You spend real money on marketing across several vendors
- You want one person accountable for the number
- You're planning growth, an acquisition, or a new location
This isn't for you if…
- You need a plan but not ongoing leadership — start with Strategy & POAMs
- You have no marketing budget yet
- Your leads are fine but customers aren't coming back or referring — that's the other half of the experience, see Fractional CXO
What you get
- Owner of the marketing plan and the monthly number
- Vendor and agency management: briefs, reviews, renegotiation
- Monthly reporting to you in plain English
- Hiring and onboarding of in-house marketing roles when it's time
- Quarterly strategy reset
- Direct access — you call me, not a ticket queue
How it works
- 01Assess — audit what's running and what it's producing
- 02Plan — the POAM, owned by me
- 03Run — weekly cadence with your vendors and team, monthly report to you
- 04Reset — quarterly review of what to stop, start, and scale
What it costs
Starting at: From $2,500/month — about 4 hours a week, 90-day initial term, then month to month
What moves the number
- Hours per week
- Number of vendors and channels managed
- Whether execution (website, automation, content) is included or contracted separately
- Multi-location scope
Exact scope and price come out of the consult — in writing, with a delivery window.
FAQ
Questions we get asked
Works with
Next step
Ready to start?
30 minutes. No pitch deck. Free 12-month roadmap either way.
Book a Free Consult